Our LinkedIn service in more detail
Aims
We work on an individual basis, and we work with your own circumstances, aims and aspirations in mind. For example, not everyone is looking for a job, and some people use their LinkedIn profile just to say a bit about themselves in a similar way to some people use personal bios. Most people, on the other hand, use LinkedIn as an employment marketing tool – showcasing their skills and experience to potential employers.
The vast majority of people, including most of our clients, want to take advantage of LinkedIn as a marketing tool, and so for the most part we work with that in mind. At the same time, it really depends on you, and what you are looking for.
We are flexible writers and can work with your own individual goals in mind.
What if I want my LinkedIn profile to attract employers?
Optimising your LinkedIn profile for employer searches is something we do work on for clients. Not only that, but if you want the best results then it isn’t just a matter of attracting employers to your page, you also need to entice them to read your profile thereafter. With this in mind it isn’t just a matter of writing as much as possible. You need to strike the right balance, and your LinkedIn profile needs to be a good length, enticing to read and sell your relevant skills in a concise and powerful manner.
Do you work on selling my skills to employers?
Yes, as mentioned above, this is one of the things we do for clients. Notably, different employers don’t just look for any old skills, but specific ones, depending on the job on offer and the candidate they are looking for. We work with the employer in mind, and tailor your LinkedIn profile accordingly, and on an individual basis – just for you.
Do you create LinkedIn profiles from scratch?
Yes, if you don’t already have a LinkedIn profile then we will create it from scratch for you.
What if I already have a LinkedIn profile?
In which case we can assess this, and draw from it, where appropriate.
Each case is different, and depending on the current state of your LinkedIn profile we will either rewrite it again from scratch, rework/restructure much of it, or tweak it as need be.
In most cases we find that just tweaking it isn’t enough, and we end up making numerous changes and improvements. Frequently, we rewrite much, or even all of it.
What kind of things do you change?
Again, this really depends on you, your circumstances and what you have written originally. However, we usually make changes in numerous sections including your:
- Profile
- Specialities
- Work experience
- Skills
- Education
And more.
We also work at a more global level looking at a variety of things including:
- Optimisation for employer searches
- The length of your LinkedIn profile
- Presentation
- Legibility
- How enticing it is to read
- The wording
- Its flow
- Your sales message
- and more besides….
Why do you offer a discount with this service?
We do offer a generous discount with the service when clients order a LinkedIn profile with a CV. We do this for two reasons;
Firstly, as a thank you for ordering one of our professional CVs in the first place.
Secondly, in the course of writing your CV one of the things we work on is to make your work achievements more proactive whilst at the same time optimising them to your target job and refining them down to the ideal size (neat single line bullets). Naturally, this all takes time, skill and effort.
When it comes to the LinkedIn work experience section we can usually reuse some of the work we did on the work experience achievements section of your CV. Just like CVs, it is best if your work achievements on your LinkedIn profile are proactive, relevant and a good length. There is no point in reinventing the wheel if we have already done the work, so in such cases we tend to draw from certain optimised achievements that we have already created for you in the CV. It does save a bit of time, and it is one reason why we can discount this service, but importantly we wouldn’t do it if it didn’t help your LinkedIn profile – but as the achievements are already refined down to the optimum format then it does.
Another point of note is that while there may be some overlaps with the achievements section of your CV (if you order one of our professional CVs), sometimes there are also quite significant differences. Again, this depends on goals and circumstances, and we do take a horses for courses approach, but for example some people have different aims for their CV and LinkedIn profile, and also sometimes things need changing in the work experience section of your LinkedIn profile in relation to things such as length, focus and sensitivity etc.
Do you offer a discount with the LinkedIn service if I do not order a CV?
Sorry, but for the above reasons, and the extra work involved, no discount is applicable for those clients who just order a LinkedIn profile without a curriculum vitae.
Do I need to give you my LinkedIn login details?
Rest assured, you don’t need to do this.
We provide your LinkedIn profile as a MS Word document which you can simply copy and paste into LinkedIn yourself, thus allowing you to keep your login details private.
LinkedIn do not allow third parties to login on behalf of others, so we couldn’t login on your behalf even in the highly unlikely event that you actually wanted us to (most people do not like to divulge any passwords or login details either (and doing so isn’t recommended)).