Tutorial 7: Complications
In the previous tutorial pages we have established that you need to include some conventional information in your cover letters, and you also need to sell your experience/expertise. This is all well and good, but as we have also learned, it is best if you can do this all within the confines of just one page.
Achieving this is not always easy, which is why some people resort to other tactics such as using small fonts or squashing everything together. However, try that and you just make things worse – remember that your cover letter needs to be presentable, legible and enticing to read.
The dilemma is whetting the employer’s appetite, but doing so in a considered, methodical, balanced yet proactive manner. It’s easier said than done, and if you want to do it well you really need to write powerfully yet concisely.cover letter format speculative or targeted