What We Say
If you want a knockout punch to truly gain the edge over your competitors then pertinent, persuasive and powerful content is absolutely vital.
CV Content
If you think of your CV format as the frame of your job applications, then the content is not only what binds and holds it all together, but ultimately it is the thing which will either persuade (or dissuade) the employer from taking your application seriously.
The vast majority of people don’t really understand what is good CV content, which is why most people either undersell themselves, send out mixed / weak / flawed messages or over-complicate matters. (Actually many jobseekers unwittingly make all these mistakes).