What We Say
LinkedIn Guide – More Considerations – Getting Found
So what kind of things do you need to include or at least think about?
Well first and foremost you need people to be able to find you. With this in mind you should really write your profile with potential clients/employers in mind, and include relevant keywords where appropriate.
This is significant because LinkedIn searches are data driven and when potential clients/employers type in relevant phrases/keywords if you haven’t factored this into your profile, then you are unlikely to show up in their searches.
But showing up in the searches is only half the battle, …after that you still need to get noticed and impress over and above the competition.